In a move to protect homebuyers and improve transparency in the real estate sector, the Tamil Nadu Real Estate Regulatory Authority (TNRERA) has issued fresh guidelines for advertisements related to real estate projects. These apply to social media, newspapers, television, outdoor hoardings, and digital platforms. The changes were officially notified under Proc.No.TNRERA/A3/2253/2025, dated 01.07.2025, by Chairperson Thiru Shiv Das Meena, I.A.S. (Retd.).
Mandatory RERA Details in All Ads
All forms of advertisement must clearly display the TNRERA registration number, QR code (as given in Form-C), and the official website address of the Authority. This includes:
- Newspapers & Magazines: Ads must carry these details in the top right corner, in font size not less than 12 pt. If multi-page, every page must repeat the information.
- Brochures, Leaflets, and Flyers: Same rules as above, with mandatory inclusion of QR code and web link.
- Outdoor Hoardings & Publicity Boards: Must include the registration info in the top right, with font size at least 50% of the project name size. Applies to billboards, vehicle ads, pole ads, and more.
- Electronic Media (TV, Radio, Streaming): The registration number and website link must be mentioned clearly and slowly in all audio and audiovisual content.
- Social Media Platforms: Promoters must mention the RERA number and TNRERA website link on platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Online Property Portals: These sites must not advertise any real estate project without TNRERA registration details and QR code.
What Must Be Included in Every Advertisement
TNRERA has laid down additional mandatory content requirements for ads:
- No disclaimers like “T&C Apply” allowed.
- Promoter details: Name, office address, and contact info must be clearly displayed.
- Accurate project location: As per approved plan. Landmarks can be mentioned, but not travel time due to variability.
- Amenities: Only specific amenities from the agreement/brochure may be listed. Phrases like “100+ amenities” are not permitted.
- Exemptions: If RERA registration is not required (e.g., projects with completion certificate before 01.05.2017), it must be clearly stated with reason.
Consequences of Non-Compliance
Promoters who fail to comply face penal action under Sections 61 and 63 of the RERA Act, 2016. Media houses that violate these rules will be reported to the Ministry of Information and Broadcasting and relevant regulatory authorities.
Regulation Update
An amendment has been made to Regulation 8(3), which now mandates that all project-related ads must carry registration details as prescribed under Regulation 6. If a project doesn’t fall under RERA’s purview (as per Section 3(2)), it must be explicitly mentioned.