In a landmark step toward urban sustainability, ITC Limited, in collaboration with the Greater Chennai Corporation (GCC) and IIT Madras, has rejuvenated six water bodies in Tiruvottiyur, North Chennai. This initiative — highlighted in The Hindu and CSR reports — increased the storage capacity by over three million cubic feet, directly benefiting surrounding communities through improved water availability and groundwater recharge.

The project exemplifies ITC’s holistic Urban Water Management Initiative, which operates across Chennai, Coimbatore, and Bengaluru, where the company’s units are located. By addressing urban challenges such as flash floods, falling groundwater levels, and recurring water shortages, ITC is helping shape resilient, climate-conscious cities.

💧 Integrated Urban Water Management: A Model for the Future

Recognising the escalating water stress in urban India, ITC has implemented a series of structured, community-led programmes that focus on:

💦 Reviving urban water bodies to restore ecological balance and enhance storage capacity.
💦 Improving drainage systems to reduce flood vulnerability during monsoons.
💦 Implementing rooftop rainwater harvesting across industrial and residential units.
💦 Recharging groundwater and shallow aquifers, ensuring long-term sustainability.
💦 Developing models for water treatment and recycling to support agricultural use and reduce fresh-water dependency.

These interventions not only restore nature’s balance but also ensure that communities benefit from cleaner, more reliable water resources year-round.

🤝 Partnerships that Empower and Transform

ITC’s water initiatives thrive on collaboration across levels of society and governance:

💧 Community Partnerships: Local user groups are empowered to plan, co-invest, and maintain rejuvenated water systems.
💧 Implementation Partnerships: Civil-society organisations ensure on-ground execution and community engagement.
💧 Public–Private Partnerships (PPPs): Partnerships with NITI Aayog, NABARD, IWMP, and MGNREGS help scale effective water models and influence sustainable policy frameworks.
💧 Knowledge Partnerships: Institutions like IIT Madras, IISc Bengaluru, WWF India, and IUCN contribute research, hydrological expertise, and innovation to combat water risks.

🌍 Visible Impact in Tiruvottiyur and Beyond

The Tiruvottiyur rejuvenation project has had a tangible, measurable impact:

• 💦 Groundwater levels have improved from 2.8 m to 2 m, replenishing household wells.
• 🌱 A scientific hydrological study mapped degradation factors like siltation, sewage inflow, and solid waste accumulation, enabling targeted restoration.
• 🚮 Nearly 68 tonnes of waste were removed, and sewer lines were redirected to treatment plants, restoring the natural ecosystem.

Beyond Chennai, similar projects in Coimbatore and Pudukkottai are creating scalable models for sustainable water management across Tamil Nadu.

🌿 ITC’s Bold Sustainability 2.0 Vision for 2030–2035

Under its Sustainability 2.0 Agenda, ITC has announced ambitious water conservation and efficiency goals:

• 🌧️ Rainwater harvesting potential to exceed five times the company’s net water consumption by 2030.
• 💧 40% reduction in specific water consumption in operations (based on FY 2018-19 baseline).
• 🌾 2,000 million kilolitres of water to be saved through improved crop water-use efficiency and demand-side management in agri-value chains.
• ✅ Alliance for Water Stewardship (AWS) certification for all ITC sites in high water-stressed areas by 2035.
• 🌍 30% overall reduction in water consumption across ITC businesses by 2030.

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